About us
True Sound was founded with a vision to create a vibrant, inclusive community where artists and music lovers can come together in support of one another. More than just an events company, True Sound is a movement that encompasses a record label, blog, podcast, non-profit, merch line, music festivals, and so much more. Our goal is to uplift artists and foster a sense of belonging, delivering immersive and unique events that bring communities across British Columbia together. We believe in putting the artists first, enhancing their voices, and creating experiences that resonate with our audiences. As proud co-owners of the Altitude Music Festival, we’re dedicated to expanding our reach and continuing to build this movement. Soon, we'll be launching our own agency and rental service, further strengthening our commitment to inclusivity and collaboration across the music scene. Join us as we continue to grow and support a thriving, interconnected community where everyone has a place.